About

About us

PORTLAND & SEATTLE STORES ARE OPEN 7 DAYS A WEEK!
We are open on all holidays except Thanksgiving & Christmas

SEE LOCATION FOR SPECIFIC STORE HOURS

underU4men represents a culture born from a sport that grew into a passion for fashion and function, locally owned and operated in the Pacific Northwest for over a decade.

Our founder, Steven Lien, is a fourth-generation Oregonian who grew up working in the Ski Industry. Later, a unique opportunity took him into a technology career with a Swedish company in IT supply chain. After years of world travel and a desire to return to his love of retail, Steven worked to bring to the U.S. what Europeans have loved for generations: quality men’s fashion underwear. Founded in 2006, underU4men has grown to become the leading independent retailer in the industry.

Our stores have a comfortable, fun, and approachable atmosphere.  Staff can help with fit and function and tell you about our many natural fabrics that have become our specialty.  We invite you to see, touch, and experience the softness of Bamboo Rayon, the luxury of Modal derived from the Beechwood tree, or Tencel, the unique fabric from Eucalyptus. With hundreds of amazing brands curated from around the world, you are sure to find your favorite in swimwear, underwear, and gymwear.

We have combined our apparel with the most extensive offering of curated men’s apothecaries, with over 1,000 products from around the world. This in-store department is also available online in its unique store, apothecary4men.com.

When selecting our brands, it’s done with purpose; we prioritize local makers and brands based in the Pacific Northwest, especially those owned by BIPOC, LGBTQ, and Veterans.  Our “Buy with Purpose” has made a difference for several small makers, and we are pleased to expand that offering in 2023

You will truly love exploring the stores. Our expert and passionate staff are uniquely qualified to guide you through our offerings.

We hope to see you soon.

Portland Flagship

Located in downtown Portland’s thriving Downtown West End, you will discover underU4men’s Flagship Store, North America’s largest men’s fashion underwear store. We are near the famous food Mid Town and Cart Block food carts, fun restaurants, and renowned coffee shops, and just steps from the hotel district and major department stores. We are also home to Travel Gay Portland’s visitors center.  www.travelgayportland.com

In-store, you will find the best selection of underwear from around the world, and our year-round swimwear department has over 5,000 suits. Our men’s Apothecary offers the widest selection of beard, body, and shave products in the Pacific Northwest, with over 800 items. Don’t forget about the Sales Tax-Free shopping.

See the products you love on our models:
We often have live (body-positive) underwear and swimwear models on Saturday at 2 p.m.!

Flagship Store:  800 SW Washington St, Portland, OR 97205

Hours:
Monday – Saturday: 10 AM – 7 PM
Sunday: 11 AM – 6 PM

tel: (503) 274-2555  email: orders@underu4men.com

Seattle | Capitol Hill

Our Seattle boutique is inspired by the many intimate apparel shops in Europe; this location is a testament to that heritage.   Located at the North end of Broadway on Capitol Hill, you will discover the historic Loveless building with its “Charles Dickens” charm that brings together several excellent small shops; at the center is underU4men.  You will explore Hugo Boss and Saxx underwear on the shelves of the library room, then walk into the fireplace room to discover designer brands basking in the glow of a real fire.  We offer everyday form and function to that special pair for your Friday night.  We are well known for unique gifts, perfect for a birthday, anniversary, or wedding.  There’s so much more than underwear … our Swim Resort and Gymwear departments are well-stocked year-round with the only offering of Speedo on the Hill.  The Seattle store is employee-owned and operated as a licensee of underU4men Inc.

We are proud to be a member of the Capitol Hill Chamber of Commerce and a supporter of PrideFest and Capitol Hill PrideFest

Seattle: Capitol Hill | 709 Broadway E, Seattle, WA 98102

2023 Hours
Monday – Saturday: 11 AM – 7 PM
Sunday: 11 AM – 6 PM

tel:  (206) 324-6446
email: capitolhill@underu4men.com