About us

PORTLAND & SEATTLE STORES HAVE RE-OPENED – Limited hours please see the LOCATION for hours.

underU4men represents a culture born from a sport that grew into a passion for fashion and function, locally owned and operated in the Pacific Northwest for over a decade.

Our founder, Steven Lien is a 4th generation Oregonian, who grew up working in the Ski Industry. Later, a unique opportunity took him into a technology career with a Swedish company. After years of world travel and a desire to return to his love of retail, Steven worked to bring to the U.S. what European’s have loved for generations; quality men’s fashion underwear. Founded in 2006 underU4men has grown to become the leading independent retailer in the industry.

Our stores have a comfortable, fun, and approachable atmosphere.  Staff can help with both fit and function and tell you about our many natural fabrics that have become our specialty.  We invite you to see, touch and experience the softness of Bamboo Rayon, the luxury of Modal derived from the Beechwood tree or Tencel the unique fabric from Eucalyptus. With hundreds of amazing brands curated from around the world, you are sure to find your favorite in swimwear, underwear, gymwear. We have combined our apparel with a unique curated selection of men’s apothecary.

You will truly love exploring the stores. Our expert and passionate staff are uniquely qualified to guide you through our offerings.

We hope to see you soon.

Portland Flagship

underu4men-flagship-retail-store-portland-oregonLocated in downtown Portland’s thriving Downtown West End you will discover underU4men’s Flagship Store, the largest men’s underwear store in North America. We are surrounded by famous food carts, hip fun restaurants, and renowned coffee shops and just steps from the hotel district and major department stores. We are also home to ‘My Barber’ our in-store barbershop and Travel Gay Portland’s visitors center.  www.travelgayportland.com

In-store you will find not just the best selection of underwear from around the world but our year-round swimwear department with over 3,000 suits.  Our men’s Apothecary offers the widest selection of beard, body, and shave products in the Pacific Northwest, and don’t forget about the Sales Tax-Free shopping.

Normally we have live (body positive) underwear models, Saturday at 2 pm! They will return in the weeks to come as our customer count increases.

Flagship Store:  800 SW Washington St, Portland, OR 97205

We are OPEN in PORTLAND! Monday – Saturday 11 am – 6 pm Sunday, Noon – 5 pm.  The barbershop is open Wednesday – Saturday.

tel: (503) 274-2555  email: sales@underu4men.com

Seattle | Capitol Hill

Our Seattle boutique is inspired by the many intimate apparel shops in Europe, this location is a testament to that heritage.   Located at the North end of Broadway on Capitol Hill you will discover the historic Loveless building with it’s “Charles Dickens” charm that brings together a number amazing small shops, at the center is underU4men.  You will explore Hugo Boss, 2(x)ist, and RounderBum on the shelves of the library room, walk into the fireplace room our many designer brands bask in the glow of a real fire.  Our offering is from everyday form and function to that special pair for your Friday night.  We are well known for that unique gift, perfect for a birthday, anniversary, or wedding.  There’s so much more than just underwear … our Swim and Gymwear departments are well-stocked year-around with the only offering of Speedo and Under Armour on the Hill

Proud to be a member of the Capitol Hill Chamber of Commerce and supporter of PrideFest and PrideFest on the Hill

Seattle: Capitol Hill | 709 Broadway E, Seattle, WA 98102

New Phase 2  hours for the Capitol Hill Store. We are pleased to be open Tuesday – Sunday Noon – 5 pm. We will expand our hours at customer traffic improves.  (updated July 29th)

tel:  (206) 324-6446    email: sales@underu4men.com

Web Store Support – Online Support
https://shop.underU4men.com and https://apothecary4men.com

eBay with Apothecary4men
Facebook Marketplace, Instagram Shopping, Google Shopping

How can we help?  Call or email our office (COVID hours) Tues – Friday Noon – 5 pm PDT.  We can help you with a Return Authorization, Shipping issue, Tracking, Refund, or Credit status or maybe you need more details on the ingredients or fabrics.

tel: 503-206-5858  (order support, shipping issues, returns, refunds)
email: orders@underU4men.com