Andrew Christian Visits the PNW

The hottest new item by fashion designer Andrew Christian isn’t a pair of latex underwear — it’s a three pound, reflective silver coffee table book. Now, the provocateur-turned-author is stopping by Seattle and Portland to promote “Sex=Power=Freedom” and dance the night away.

Described as his “passion project”, “Sex=Power=Freedom” tows the line of scandalous on each one of the 200 black and white glossed pages. The book consists of images that showcase the Andrew Christian models explicitly engaged with one another. The book is sexy, but topical: Christian’s commentary on today’s political climate.

“A person’s openness to their sexuality directly relates to their emotional freedom,” says Christian, who knew the importance of the book following the outcome of the November election, “furthermore, society’s acceptance of the LGBT community constitutes our political freedom.”

Freedom is a key point to the book. It features imagery and phrases that unblushingly push for LGBT equality around the world. “Sex=Power=Freedom” is an in-your-face defender of gay rights and gay sex.

“My artistic vision for the book was to show all facets of sexuality without any judgement or morality,” says Christian, “I don’t consider anything to go too far.” The controversy in “Sex=Power=Freedom” goes past the soft-core pornographic imagery. It discusses religion, addiction, immigration, and of course, Donald Trump.

Perhaps the quote on the first page of “Sex=Power=Freedom” describes it best: “This book is about sex. Sex is power, it’s emotion, it’s creation, it’s personal expression, and most of all it’s political freedom.”

The book includes one of Christian’s models, Arad Winwin, an Iranian immigrant who escaped his home country for freedom in America.

“People are unaware what it is like for those who have to live in countries where people are denied every type of freedom,” says Arad, “this book lets me tell my story and bring awareness to the struggle of those who have been imprisoned, tortured, or killed simply because they were LGBT.”

Through the United Nations refugee program, Arad immigrated to America where he quickly become one of Andrew Christian’s most popular models.

“If Trump’s extreme vetting had been in place during the last eight years, Arad would surely be dead today,” says Christian, “I want ‘Sex=Power=Freedom’ to raise awareness for the plight of those who live in hostile, oppressive countries and to help make Americans understand that people from the Middle East are just like us. They want to live in peace and freedom, and many good people like Arad look to the United States for assistance.”

Now, Arad and Christian are traveling in style. On Thursday, March 30th Christian will be hosting a book signing in Seattle at the underU4Men store in Capitol Hill. The signing will take place from 5:30-7PM and will be followed by an after party at R Place starting at 9PM. RSVP HERE

The following day, Friday March 31st, the two will be signing books at underU4Men in Portland on SW Washington Street from 7:30-9PM. You can see them again at the after party at Stag PDX at 9PM. RSVP HERE

The events are free to attend and are open to the public. “Sex=Power=Freedom” is on sale at underU4men stores in both Seattle and Portland. Silver and limited edition gold copies of the book will be available throughout the weekend.

Valentines Gifts

Valentines is the perfect day to snuggle up to him in his favorite pair of undies– but there’s also a number of other great gift ideas for him too! Here are our favorite pics.


The Perfect Shave Kit.anthony perfect shave kit underu4men apothecary4men

Keep him looking fresh with our four-piece set of shaving essentials for a clean, close shave eliminates the bumps, burns, and irritation associated with shaving.

Available at our online store





Saxx Underwearsaxx underwear underu4men

Our best selling brand. Saxx’s collection of soft, modal undies with a proprietary pouch will keep him looking good and comfy around the house and on the go.





italian underwear versace armani underu4menEverything Italian

Why spend tons of money on a trip to Italy when you can bring Italy home? Pick out some Versace Swimwear, Armani boxer briefs or spice things up with Diesel. Oh and don’t forget the Marvis toothpaste for a minty-fresh  breath.

Our 7 Days of 7 Deals!

One of our Holiday Traditions is to offer our Upoints members (our customer loyalty program– if you’re not on it, Join Upoints!)

Here’s our 7 days of 7 deals: swing by our store to take advantage of our amazing offers. We’re open ’till 9pm Mon-Fri and until 5pm on the 24th. Free parking at any City of Portland Smart Park.

Also, make sure you’re following us on Facebook and Instagram for periodic special offers.

underwear sale, gymwear sale, swimwear sale, underu4men

Gifts for Him

We pride ourselves on offering the best of multiple worlds. Wether it’s underwear, swimwear, gymwear, apothecary or accessories, our curated categories boast products that make the perfect gift for him. Here are some of our favorites this season.


Saxx Vibe 3 Packsaxx-vibe-3-pack-underu4men
Our best selling brand an a unique offering by Saxx. Driven by fashion, Vibe uses prints, patterns and stripes to keep up with the latest trends and season colours. The viscose material will keep you cool and comfortable everyday of the week. Plus its patented pouch technology will make sure everything stays in its place.


Proraso Gift Setproraso-italian-mens-shaving-gift-sets-apothecary4men-13

Proraso’s “Vintage Tin” collection was designed as a tribute to the history of the brand, and its
first ever product: pre and after shave cream created in 1948. The illustration of “Gino” dates to 1956 and was the first Proraso advertisement, followed in 1961 by “Toccasana” and “Prima e
Dopo” in 1962. This set contains the company’s refreshing classic formulas for pre-shave, cream, and balm. Available at our online store


Under Armour Base Layer under-armour-20-base-layer

A gift to keep him warm this holiday, on the field, the slopes, or as he bikes to work. This design is fitted to the skin without the squeeze, and it’s soft, brushed negative grid interior traps hot air, providing superior warmth. Under Armor’s Moisture Transport System wicks sweat away from the body and Anti-Odor technology prevents the growth of odor causing microbes.



Underwear: What’s your favorite style?

When it comes to the world of underwear, it’s definitely not a one style fits all. Nowadays, there’s more styles than ever before! Below we’ll map out the different cuts and styles so you can find the perfect one for you.



I’m sure you’ve worn a pair of briefs at some point in your life. They’re the classic style but some vary in rise and design. They cover just the right amount of front and back, allowing you to show off that leg! Briefs are perfect for guys that want support without the extra fabric going down the leg– and also perfect for guys that like to wear tight pants. Low rise like the Calvin’s picture are perfect to show off that V line, then you go to mid-rise, and high-rise, where the band sits right below the belly button.

Briefs are perfect for: Moderate Sports, Everyday, Dressing Up, Going Out.

Boxer Briefs


The boxer brief features the same construction as the traditional brief but will traditionally cover half of your thigh– although many boxer briefs now cover about 1/3 of your thigh for a more modern cut. Boxer briefs protect you from thigh chaffing during workout and sports and have about a mid-way rise. Check out our SAXX boxer briefs with a unique feature to hold your goods in just the right spot.

Boxer briefs are perfect for: Moderate Sports, Everyday, Working out.





Are briefs too traditional and boxer briefs too long for you? Meet the trunk! An ever more popular style amongst mens underwear, the trunk cut is a hybrid of a brief and boxer brief without the long let– in other words, they’re boxer briefs with short legs and a square cut appearance. If you like briefs but want to try something a little different, you should try trunks!

Trunks are perfect for:  Everyday, Dressing Up, Going Out, Moderate Sports



Ah, remember your high school days? If you’re getting a little bit nostalgic, we have the goods for you. The classic boxer is loose-fitting– with no support– allowing your junk to move around freely. Most boxers come with a fly allowing you to take out your magic stick at will without having to remove your boxers (easy access, anyone?) Boxers have come a long ways since your grandpa was wearing them. Check out our fun designs by Happy Socks.

Boxer briefs are perfect for: Everyday, Casual Sports, Sleeping.



Jock Strap


Jockstraps are all about covering your frontside, leaving your bum exposed. They typically lift up your package up and away from the body allowing you to stay cooler and dryer than traditional briefs. Cups can be inserted into some jockstraps for protection during rigorous activities like sparring and martial arts. Jockstraps come in all sorts of shapes and sizes, ranging from a simple strap on the back to a more structure support like pictures.

Jocks are perfect for:  Intense sports… among other things.


What are you covering your goods with?

Gents: when it comes to undergarments, the fabrics world can get very saturated, and quickly! From modal to cotton to silks, oh my! Read below for our quick guide on the differences between these natural fibers.



Modal® is the trade name of the Lyocell fiber from the House of Lenzing. It comes from the wood (don’t worry, we promise you wont get any splinters) of the Beech tree and many of our designers manufacture underwear from this fiber. Modal has the softness of silk and the easy care of cotton. It’s also runs cooler than linen and wicks away moisture– keeping you cool and dry. Our favorite designers that use Modal include Wood, Armani and Calvin.


Cotton isolated on white background

The fabric of life. You’ve been using it since you before you can even remember, and for a good reason! Cotton is a fiber of great abundance in the world. Cotton quality is measure in how long the staple, or strand is. The longer the strand, the finer fabric you can weave. The finest cotton comes from Egypt. Peru is also a great region, which is where Pima cotton is from.  Organic cotton is becoming increasingly popular– grown without the use of any chemicals or pesticides, it’s perfect for people with sensitive skin or allergies– or for those who want to keep things “green”. Check out our Bread & Boxers line or organic underwear and shirts.

MicroFiber PolyBlends 

polyester-underwear-fabric-underu4menPlastic… yep, it’s plastic! Based on traditional polyester Invented by British scientists during World War II for no apparent reason other than they wanted to scrunch it, pull it, wash it without any wear and wrinkles. Blends quickly became popular in the apparel industry because it had the appearance of silk, without the expense, and high-maintenance. Polyester is very stain and water resistant, and has a long life. The latest PolyBlends are woven with a new computerized technology that allows the fabric to breathe better than in the past.



Historically used only for structural elements, such as bustles (kudos if you know what those are) and the ribs of corsets, in recent years a range of technologies have been developed allowing bamboo fibers to be used in a wide range of textile and fashion apparel. Modern bamboo clothing is clothing made from either 100% bamboo fibers or a blend of bamboo and cotton, hemp or even spandex!





Tencel, like Modal is also a cellulose fiber that comes from the Eucalyptus tree. Tencel’s production is very environmentally friendly. Like other wood products, it keeps the skin feeling cool and warm. It has great structural properties which means your undies will stay looking new for a longer period of time. Tencel feels like, and IS a luxury fabric that won’t cost you an arm and a leg. Experience one of our pairs of tencel underwear and you’ll never go back to those fruit of the loop cotton pairs!





Super-heros like Spider-Man and Super-Man love this fabric. Lycra or Spandex is a synthetic fiber knows for its elasticity (that’s why it sounds like “expands”) and can be found in the worlds of gymwear, sportswear, swimwear as well as body compression shirts. It was invented in 1962 in Virginia and changed the clothing industry since then. Lycra is strong, and no matter how much you stretch it, it will always go back to its original shape. Check out our Lycra products by Under Armour and Spanx.